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A user-friendly introduction to Web content development and protocols -- the perfect starting point for anyone who wants to become a Web professional. Start with the basics: how the Internet works, how Web sites are organized, how search engines find you, and how to choose the right business applications for your site. Review the fundamentals of content design, including HTML, tables, frames, and forms; and basic site development and maintenance. Finally, enhance your site with CGI scripts, server-side includes, password protection, customized error messages, and simple cascading style sheets. Part of Pearson PTR Interactive's new Foundations of Web Site Architecture Series: user-friendly, interactive workbooks that deliver the core Web skills newcomers need most. Endorsed by the World Organization of Webmasters, and supported by a Web site with sample pages, code, and exercises!